​​SNOW SPORTS PR

Snow Sports PR has succeeded for: Arizona Snowbowl, Learn to Ski and Snowboard Month, Snow Valley Mountain Resort, Ski Butlers, Transpack and others including Brian Head Ski Resort, Seirus Innovation, Ruby Mountains Heli-Experience, Eagle Point Ski Area, and Mountain High Ski Area.  Its work for Brian Head earned Snow Sports PR a “Best Public Relations Campaign" award from the Utah Office of Tourism.

Prior to establishing Snow Sports PR in 2010, for 25 years John Brice operated an award-winning PR firm, Brice & Associates, which he started after working as a print journalist and then as the Director of Sales & Marketing for the San Diego Padres' ticketing company, Teleseat.

The now-famous-fish-taco: Among John’s first clients was the then two-location Rubio’s “Home of the Fish Taco.” For nearly 20 years John worked side-by-side with founder Ralph Rubio, a pioneer in serving the fish taco north of the Mexican border. PR successes very much made the fish taco ubiquitous on American menus today. Another early client was concert promoter Bill Silva Presents, which John helped grow into a leading Southern California entertainment business, with venues including the legendary Hollywood Bowl.

For Southern California's largest hotel, the Grand Hyatt San Diego, Brice & Associates was the agency of record for over 15 years. For many Hyatts, Marriotts, Hiltons and other hotels, resorts, venues and tourism programs, John planned and implemented​ PR campaigns, earning “Best PR” awards from Visit California and Hospitality Sales and Marketing Association International. Notably, John’s work for the Borrego Springs Chamber of Commerce won over the New York City Convention & Visitors Bureau’s submission and placed second only to Rio de Janeiro Convention & Visitors Bureau.

The first high-speed, six-pack chairlifts in Arizona and Southern California, along with Sting's 40th Birthday Hollywood Bowl Celebration, AT&T’s Republican National Convention headline sponsorship, and the Beach Boys' Major League Baseball concert tours are among the events John has publicized.


​For all of these clients and many others, John utilizes a wide range of PR tactics, primarily in the pursuit of positive editorial coverage along with social-media and promotional exposure. These PR tactics range from media training to crisis communications to PR partnerships. These tactics deliver positive editorial coverage and promotional exposure online, on TV and radio, and in print. Snow Sports PR has been involved with professional groups including the North American Snowsports Journalist Association, National Ski Areas Association, and SnowSports Industries America. For more info about Snow Sports PR click here.

Let it snow, let it snow, let it snow ...