​​SNOW SPORTS PR

CLICK HERE to view a video of Snow Sports PR's overall Arizona Snowbowl TV News Coverage Samples from the Phoenix/Flagstaff and Tucson TV markets


​​CLICK HERE to view a video of Snow Sports PR's "New Lifts at Arizona Snowbowl" TV News Coverage Samples from the Phoenix/Flagstaff and Tucson TV markets


2017-18 season: 195,000,000 Million Earned Media Impressions via approx 1,000+ TV & radio news stories, teases and mentions


2016-17 season: 76,390,000 Earned Media Impressions via approx 1,100+ TV & radio news stories, teases and mentions

2015-16 season: 36,500,000 Earned Media Impressions via 820+ TV & radio news stories, teases and mentions

For the 2014-15 season: 24,600,000 Earned Media Impressions via 550+ TV & radio news stories, teases and mentions

Beyond this TV & radio news coverage, substantial print, internet and social media hits have also been delivered. 
This traditional media exposure also drives social media and search engine/website traffic -as both have become leading gateways to legacy newspaper, news radio and TV News.  Local TV news continues to be the most popular source of news for all generations, reports the Pew Research Center.

Editorial coverage included the following Arizona Snowbowl key messaging:
"New Chairlift Announcement"
"Opening Date Announcement"
"Opening Day"
"Snowbowl Gets Fresh Powder"
"Snowbowl to host job fair"
"Snowbowl has great conditions"
"More than 21 inches in the last two days"
"Snowbowl Guest Appreciation Day"
"Valentine's Day at Snowbowl with Stay Free Package"
"New Snow…skiing has never been better"
"April Party weekends with discounted tickets"
"Cinco de Mayo Weekend at Arizona Snowbowl".

Please contact Snow Sports PR regarding your ski area's editorial coverage across broadcast, print and the internet.