SNOW SPORTS PR
The Utah Office of Tourism & the Utah Tourism Coalition “Best PRCampaign”
The Utah Office of Tourism & the Utah Tourism Coalition selected Brice & Associates’ work as the “Best Public Relations Campaign 2011” for ski/board area Brian Head Resort (among organizations with budgets under $250,000. Ski Utah won for organizations over $250,000). Brice & Associates increased awareness for the resort and region with editorial coverage and promotional exposure in the following print media and on their websites: Washington Post, Chicago Tribune, The Philadelphia Inquirer, Los Angeles Times, San Diego Union-Tribune, The Arizona Republic, Ventura County Star, The Sun (San Bernardino), The Salt Lake City Tribune, Deseret News, The Mercury News (San Jose). Pure internet hits included Frommers.com, SmarterTravel.com, TravelTips.USAToday.com, About.com and Suite101.com. TV news coverage was delivered in San Diego, Phoenix and Las Vegas, in the latter at least 60 editorial mentions were delivered, a huge increase over previous seasons. Many additional successes in print, online and broadcast media were delivered, and this effort utilized social media programs including Facebook, Twitter, YouTube and LinkedIn.
California Travel & Tourism Commission’s Tourism Marketing Excellence Awards
Brice & Associates was honored for delivering Southern California’s most successful tourism-PR effort of 2009. The CTTC selected Brice & Associates’ work for La Casa del Zorro Desert Resort & Spa and the Anza-Borrego Foundation, along with the PR effort of the California Academy of Sciences in San Francisco, as California’s top two PR efforts. Attendees at the 27th Annual California Conference on Tourism voted the Northern California Academy’s effort first place and Brice & Associates’ effort second for the entire state.
Hospitality Sales & Marketing Association International Silver Bell Award
Brice & Associates captured a Hospitality Sales & Marketing Association International Silver Bell award in the category of “City/County Convention/Tourist Bureau – Campaigns.” Notably, Brice & Associates’ public relations campaign for the Borrego Springs Chamber of Commerce won over the New York City Convention & Visitors Bureau’s submission and placed second only to Rio de Janeiro Convention & Visitors Bureau.
Hospitality Sales & Marketing Association International Bronze Bell Award
Brice & Associates earned a Hospitality Sales & Marketing Association International Bronze Bell for its work on behalf of La Casa del Zorro Desert Resort, which tied the Four Seasons Resort Nevis in New York in the consumer-marketing program category for individual properties of 300 rooms or less.
Public Relations Society of America Edward L. Bernays Mark of Excellence Award
Brice & Associates was honored by the San Diego chapter of the Public Relations Society of America at its annual Edward L. Bernays Mark of Excellence Awards. In collaboration with KPBS’ in-house PR staff, Brice & Associates earned the Award of Excellence, the top award in the public service category, for work on behalf of “Culture of Hate,” a KPBS-TV documentary on San Diego County’s white power youth. The debut broadcast was the highest rated show on KPBS in February 2002 and represented a 338 percent increase over the average audience figures.
Public Relations Club of San Diego Mark of Excellence Award
Brice & Associates earned the highest accolade of the Public Relations Club of San Diego, the Mark of Excellence Award, for continuing public relations on behalf of Rubio’s Restaurants, Inc.