​​SNOW SPORTS PR


Snow Sports PR Overview

for July 2015-March 2016
243 Million earned media impressions delivered by Seirus editorial coverage

29 Media Outlets Overall
38 Stories
8 Stories Show & Trade Media
12 Stories Endemic Media
18 Stories Mainstream Media

Show & Trade Media

7/29/2015 TransworldBusiness.com Seirus at SIA Summer Snowdown
1/1/2016 Outdoor Insight Magazine Seirus HeatTouch Torche Mitt and SolarSphere Brink Glove
1/8/2016 SGB Magazine Seirus SolarSphere Brink Glove
1/10/2016 OR Show Daily Day 4: Glove story features Seirus SolarSphere
1/28/2016 SIA Show Daily Day 1 "Glove Story," Seirus SolarSphere
1/28/2016 SIA Show Daily Day 1 "Show News," Seirus HeatTouch Torche Mitt
1/28/2016 SIA Show Daily Day 1 "Tech Story," Seirus SolarSphere
1/30/2016 SIA Show Daily Day 3 industry leaders on the cover Wendy Carey & Kerry O'Flaherty

Endemic Media

9/1/2015 SKI Mag 2016 Buyers Guide "Best New Gear," Seirus HeatTouch Torche Mitt
9/25/2015 SKINet.com 14 Best Gloves of 2016 Seirus HeatTouch Torche Mitt
10/1/2015 Outside Magazine & OutsideOnline.com "The Best Gear of 2016" Winter Buyer’s Guide Seirus HeatTouch Torche Mitt
10/20/2015 OnTheSnow.com Front Page 2015-2016 Gloves & Mittens Buyers' Guide Seirus HeatTouch Torche Glove and Seirus HeatWave+ Shimmer
10/20/2015 OnTheSnow.com 2015-2016 Gloves & Mittens Buyers' Guide Seirus HeatTouch Torche Mitt
10/20/2015 OnTheSnow.com 2015-2016 Gloves & Mitts Buyers' Guide Seirus HeatWave Plus Shimmer Mitt
1/1/2016 Mountain Magazine "The gear we can't live without" Seirus HeatTouch Torche
1/30/2016 SkiNet.com SIA Showstopper Award Seirus SolarSphere
2/1/2016 OnTheSnow.com 2016 SIA Post Show Highlights HeatTouch Torche Mitt
2/1/2016 GearJunkie.com Seirus MagneMask
3/10/2016 The KiteBoarder Magazine & TheKiteBoarder.com "SIA Snowkite Sneak Peak" Seirus HeatTouch Torche Glove
3/22/2016 TrailBlazerGirl.com Gear Review Seirus Quick Clava

Mainstream Media

9/2015  Esquire Fall/Winter Big Black Book Seirus Neofleece Combo Scarf "The STYLE MANUAL for SUCCESSFUL MEN...Seirus Neofleece Combo Scarf…impervious to wind
10/28/2015 Newsday.com "Holiday Gifts for $25 or less" Seirus Quick Clava           
11/1/2015 Dallas Morning News "Gear for slope or city" Seirus SoundTouch Dynamax 
11/1/2015 Home & Design Magazine (DC Metro) "Indulgences" Seirus HeatTouch Inferno Glove
11/15/2015 Fairmont Magazine  roundup of ski gear: "cooler with high-tech...designed for the slopes"  Seirus HeatTouch Torche Mitt
10/28/2015 Newsday.com (Sun 11/22/2015 Print) "Christmas & Hanukkah Gifts for Travelers" Seirus Quick Clava
11/27/2015 DigitalTrends.com roundup on "Beat the freeze with gear for winter camping"  Seirus HeatTouch Hyperlite All Weather Glove
11/27/2015 Alaska Dispatch "Go-to gifts for the traveler on your list" Seirus HeatWave
11/30/2015 Mountain Times (Killington) "Fashion" Seirus HeatTouch Gloves
12/1/2015 Self Magazine "Gym Bag Essentials for snowboarding" Seirus HeatWave+ Shimmer Glove
12/1/2015 Aspen Magazine "HOT STUFF" Seirus HeatTouch Torche Glove
12/4/2015 LivingStrong.com "53 Healthy Holiday Gifts you'll want to give and receive" #7 Seirus SoundTouch Dynamax Glove Liners    
12/10/2015 Courier-Journal " 10 Health and Fitness Gifts" (Louisville ) Seirus Balaclava Prints
12/10/2015 The Record & NorthJersey.com "Finding the right gift for your skier" Seirus HeatTouch Torche Glove             
12/22/2015 CNET.com "Best High-tech ski gear 2016 edition" Seirus HeatTouch Inferno
12/22/2015 CNET.com "Best High-tech ski gear 2016 edition" Seirus HeatTouch Glow
1/22/2016 Fox TV News & FOXNews.com Tech Take Seirus HeatTouch Inferno
1/31/2016 The Inquirer & philly.com "Gizmo Guy: tackling a storm" Seirus HeatTouch XAW Glove



Seirus Snow Sports
PR Overview
Key Results December 2011 - April 2015

 1.3 Billion estimated potential earned media impressions delivered by Seirus editorial coverage
(click here for pdf file)